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VIETNAMESE EXPORTS MAINTAIN GROWTH THROUGH Q3 DESPITE U.S. TARIFF HURDLES
Following the successful export of a $295,000 technical tile shipment to the United States, Viglacera Tiles Trading JSC reports that while the contract value is modest, it represents a significant "return order" that underscores the partner’s long-term trust in product quality. Despite a 20% countervailing duty imposed by the U.S. on Vietnamese goods—a barrier that has impacted 2025 export targets—the enterprise continues to view the U.S. as a cornerstone market and is rapidly pivoting to adapt.
By mid-September 2025, Vietnam’s total export turnover reached over $325 billion, an impressive 16.42% increase compared to the same period in 2024. This growth persists even in the face of heightened U.S. tariffs and technical barriers.
Strategic Adaptation and Technological Investment
This achievement highlights the resilience of Vietnam’s export sector amidst fluctuating duties and a cooling of demand in major markets following the peak season. Rather than retreating, Vietnamese businesses are leveraging their reputations and implementing flexible countermeasures.
Mr. Mai Xuan Duc, General Director of Viglacera Tiles Trading JSC, shared: "Since April, we have proactively consulted with our partners to find solutions to maintain our momentum in the U.S. market. We have invested in new machinery, equipment, and advanced technology to ensure continuous production. To successfully export a batch of tiles today, we must meet increasingly stringent criteria regarding packaging, quality, and price competitiveness."
Capitalizing on "The 90-Day Window"
The U.S. remains Vietnam's largest export destination, accounting for approximately 29.5% of total turnover in 2024. In 2025, new U.S. policies aimed at preventing trade fraud have impacted key sectors including textiles, timber, seafood, and electronics. However, during the first nine months of the year, savvy exporters took advantage of a temporary tariff deferment to accelerate shipments.
Ms. Do Thi Thuy Huong, Executive Board Member of the Vietnam Electronic Business Association (VEIA), noted: "Electronics firms capitalized on the 90-day U.S. tax deferral period to ramp up export orders. Consequently, in the first eight months of the year, the industry’s export turnover reached nearly $100 billion, growing 25-30% year-on-year."
Diversification: Beyond Traditional Borders
In addition to upgrading technology and aligning with American consumer tastes, many firms are diversifying their portfolios to mitigate over-reliance on a single market.
Mr. Le Quy Thanh, Factory Director of Tomeco An Khang Mechanical JSC, explained: "We have seen very positive results in other markets such as the UK, Australia, and Japan, which now hold a market share comparable to our U.S. exports. Domestic firms have proven they have the capacity to successfully explore and conquer these new frontiers."
A Call for Enhanced Trade Promotion
To sustain this growth, businesses are urging the Ministry of Industry and Trade to intensify trade promotion activities. Proposals include organizing more international trade fairs to provide platforms for domestic brands to showcase products, connect with new global partners, and further boost export volumes.
Source: hanoionline