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Amidst the volatile shifts in global architectural trends, Viglacera maintains that the true challenge lies not in chasing fleeting fads, but in the capacity to select, innovate, and adapt. The goal is to preserve cultural identity within modern living spaces. With this vision, Viglacera participated in the partnership signing ceremony and the Trend 26+ Talkshow on the afternoon of January 13, 2026.

Viglacera cùng Trend 26+: Thúc Đẩy Bản Địa Hóa Xu Hướng Từ Giá Trị Việt với vai trò chuyên gia đồng hành

The Dialogue Between Education, Design, and Industry

The event surpassed a typical corporate-academic partnership, opening a multi-dimensional dialogue. It provided a platform for material manufacturers like Viglacera to share real-world perspectives on localizing trends and technologies while collaborating with educational institutions to shape the future of Vietnamese architecture.

Representing Viglacera as a guest expert, Mr. Pham Van Khiet Tuong, Deputy Marketing Director, shared profound insights on localization within the current flow of architectural development. He argued that "locality" is not merely nostalgia or a replication of the past; rather, it is the way a brand understands, respects, and transforms Vietnamese cultural values into a contemporary design language.

The Eurotile Story: Cultural Identity as a Competitive Edge

Drawing from the development of Viglacera’s diverse ecosystem, Mr. Tuong highlighted Eurotile as a prime example of this philosophy. Eurotile is positioned as a brand of creativity and identity, collaborating with Vietnamese artists and architects to produce collections rich in cultural imprints, such as:

• An Niên (Serenity)

• Thạch Khuê (Celestial Stone)

• Thiên Di (Migration)

• Đồng Dao (Folk Chants)

In these collections, the Vietnamese spirit is delicately conveyed through patterns, colors, and spatial emotions. This is the path Viglacera has chosen to differentiate its products—remaining steadfast in local values rather than pursuing short-term international trends.

Innovation Without Losing the Soul

However, Mr. Tuong emphasized that preserving identity does not mean standing still. In an industry defined by rapid movement, Viglacera balances cultural heritage with the continuous update of technology and materials.

• Technological Harmony: Innovations like high-definition wood-grain tiles and large-format porcelain slabs are developed to bridge the gap between technical evolution and local aesthetics.

• Global Standard, Local Depth: These products keep pace with international quality standards while retaining the cultural depth unique to Vietnam.

Empowering the Next Generation

The lively discussion and sharp questions from UAH students underscored the proactive mindset of the next generation of designers. Building on this established cooperation, UAH and Viglacera expect to continue joint training, research, and creative activities, contributing to the sustainable definition of Vietnamese architecture in the process of global integration.

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