VIGLACERA TIEN SON JSC HOSTS 2026 CENTRAL REGION CUSTOMER SUMMIT

DA NANG, January 8, 2026 — As part of the nationwide "2026 Customer Summit" series, Viglacera Tien Son Joint Stock Company successfully hosted its regional gathering for Central Vietnam. The event served as a profound meeting point for partners, customers, and distributors who have stood by Viglacera for decades, providing a space to reflect on past achievements and embrace a future defined by the spirit of "Unify – Connect – Evolve."

An Immersive Journey: From Creative Concepts to Advanced Manufacturing

The day commenced with an exclusive tour of one of the three specialized Vasta Stone fabrication centers and the inspirational "Touch Pavilion" (Nét Chạm Pavilion). Designed by Architect Ta Duc Quang, the Pavilion draws inspiration from the Hùng Kings' crown—a symbol of national pride—with soaring crane feather motifs representing the connection between Heaven, Earth, and Humanity.

The "Touch Pavilion" offered guests a multi-sensory experience:

Vision: A rhythmic display of forms, colors, and textures.
Hearing: The whispers of nature telling the story of wood and stone.
Touch: Feeling the transition from ultra-flat surfaces to intricate, organic contours.
Scent: The earthy aroma of sun and rain embedded in the materials.
Emotion: Witnessing how nature inspires the creation of artistic architectural materials.

The journey continued into the heart of the factory, where partners observed the Vasta Stone production line. This behind-the-scenes look showcased Viglacera’s heavy investment in SACMI technology and the meticulous craftsmanship that ensures Vasta Stone’s elite position in the market.

Gratitude for the Past, Vision for the Future

Following the technical tour, the formal summit took place at the Grand Mercure Da Nang. The program opened with a moving documentary chronicling the 13-year legacy of Viglacera Tiles and the strategic rebirth of the brand under the Viglacera Tien Son banner.

Mr. Mai Xuan Duc, General Director of Viglacera Tiles Trading JSC, delivered a heartfelt address. He expressed deep gratitude to the Central region's distributors for their loyalty and officially marked the end of the trading company’s 13-year historical mission. He welcomed the transition of the entire business apparatus into the unified Viglacera Tien Son entity, urging partners to maintain their bond for a prosperous future.

"Unification is not just a change in model; it is the foundation for a more resilient and sustainable partnership."

Ông Mai Xuân Đức - Tổng Giám đốc Công ty CP Kinh doanh Gạch ốp lát Viglacera chia sẻ tại sự kiện

Strategic Unification and Leadership Debut

The summit officially introduced the new Board of Directors of Viglacera Tien Son JSC to the Central Vietnam business community. Mr. Doan Hai Mau, Chairman of the Board, shared a long-term vision, emphasizing that the merger aims for a leaner, more efficient, and professional operational structure.

Ban lãnh đạo Công ty Cổ phần Viglacera Tiên Sơn chính thức ra mắt Quý Đối tác, Khách hàng khu vực Miền Trung

Mr. Le Tien Dung, Director of Viglacera Tien Son, outlined the roadmap: "Our focus is on optimizing operations, increasing production capacity, and perfecting the business model, with our Partners and Distributors remaining the core focus of every development strategy."

Ông Đoàn Hải Mậu – Chủ tịch Hội đồng Quản trị Công ty CP Viglacera Tiên Sơn

Voices from the City and the Distribution Network

The event received high-level local support. Mr. To Van Hung, Deputy Secretary of the City Party Committee and President of the Da Nang Association of Architects, praised Viglacera's contributions to high-quality construction materials. He expressed his confidence in the company’s new strategic direction and its role in regional urban development.

Testimonials from key regional distributors further solidified the spirit of cooperation:

Mr. Ho Quy Thang (Director, Rong Bac Co.): Reaffirmed his absolute trust and commitment to the "Unify – Connect – Evolve" journey.
Ms. Nguyen Thi Thuy Loan (Director, Giang Loan Co.): Shared sincere reflections on the long-term bond between her business and the brand.
Mr. Le Cong Dung (Director, Tin Thanh Dat - Hue): Emphasized the sense of responsibility and partnership that has defined their cooperation over the years.

Ông Lê Tiến Dũng – Giám đốc Công ty CP Viglacera Tiên Sơn phát biểu tại sự kiện

Echoes of Success

The 2026 Central Region Customer Summit concluded not just with handshakes and New Year toasts, but with a reinforced foundation of trust. As Viglacera Tien Son moves forward, the resonance of this gathering ensures that the connection with the Central Vietnam distribution network will remain unbreakable and increasingly prosperous.