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Against this backdrop, Viglacera Corporation – JSC, Vietnam's leading building materials brand, made a strong and proud impression, 

USA Appreciation Trip: Connecting Dealers, Broadening Horizons

Parallel to asserting its position at one of the largest international exhibitions, Viglacera also demonstrated its appreciation and long-term commitment to its domestic partners and dealers. The Corporation organized an 11-day, 10-night trip to the USA for outstanding dealers, those with long-standing ties who achieved top sales figures in the previous year (qualifying them for this 2025 trip).

This impressive journey took the dealers to visit famous and iconic cities of the United States, including the glamorous New York, historic Philadelphia, the powerful capital Washington D.C., vibrant Orlando, and dazzling Miami.

In New York, the group had the opportunity to admire unmissable landmarks such as the Statue of Liberty – a symbol of freedom and hope, the dazzling lights of Times Square, and Central Park – the city's green lung. Moving to Washington D.C., the dealers visited The White House, the US Capitol Building – where Viglacera proudly has its products featured, and renowned national museums. The trip continued with exciting experiences in Orlando, where the Coverings exhibition took place, and concluded with relaxing days in the beautiful coastal city of Miami.

This trip was not only a well-deserved reward for the dealers' efforts and contributions to Viglacera's overall success but also a valuable opportunity for them to directly experience America's diverse culture, broaden their international perspective, and gain new business ideas. It was also an occasion for Viglacera to strengthen bonds and deepen understanding with its partners, thereby building increasingly strong and effective cooperative relationships.

Affirming Vietnam's Position in the International Market

Viglacera's impressive presence at Coverings 2025, along with organizing the appreciation trip for outstanding dealers in the USA, once again demonstrated the company's strong commitment to proactively integrating, expanding international markets, and elevating the Vietnamese brand on the global stage.

The methodical investment in a culturally and technologically significant booth design, the introduction of high-quality product lines with superior technological content and 'green' elements, and the active building and strengthening of relationships with reputable international partners, show that Viglacera is steadily affirming its position as one of the leading building materials manufacturers, not only in Vietnam but also worldwide. Viglacera is currently among the Top 20 largest tile manufacturers in the world and exports products to over 40 countries and territories, with annual export revenue reaching tens of millions of USD.

With a sustainable development strategy focused on green technology and creative design, Viglacera is constantly striving to become a symbol of Vietnam's building materials industry, bringing high-quality "Made in Vietnam" products to conquer global consumers. The journey at Coverings 2025 is an important step forward, not just a story of a single enterprise but also a symbol of Vietnam's aspiration for prosperity and reaching out to the global market.

Towards a Sustainable and Prosperous Future

Coverings 2025 has concluded, but the resonance of a dynamic, innovative, and resilient Viglacera remains. Success at this event not only brings new business opportunities but also provides further motivation for Viglacera to continue investing in research and development, technological innovation, and product quality enhancement, meeting the ever-stricter standards of the international market.

With the vision of becoming a leading multi-sector enterprise in the building materials and real estate sectors in Vietnam and the region, Viglacera is committed to continuing on the path of sustainable development, providing optimal material solutions for all projects, and contributing to building increasingly comfortable, aesthetic, and environmentally friendly living spaces. Viglacera's journey to international stature is ongoing, promising new achievements and continuing to affirm the intellect and mettle of Vietnamese enterprises on the international stage.