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What trends does Trend 26+ forecast?

Sir, why were three building material manufacturers (BM), including Viglacera, the pioneers in publishing Trend 26+?

Trend+ is a publication that analyzes, synthesizes, and forecasts trends in the fields of design, architecture, interiors, culture, and social life, published biannually.

Mr. Mai Xuan Duc shares Viglacera's enthusiasm for participating in the publication of Trend 26+.

Trend 26+ is the first trend publication in the field of architecture and interior/exterior design to be published in Vietnam. It identifies global issues, key objectives, and general shifts in lifestyle, thereby forecasting and introducing 31 major interior trends in the world and Vietnam for the 2026 - 2030 period.

As a manufacturer and trader of building materials, we at Viglacera have the opportunity to regularly interact and exchange ideas with architects and designers of architecture and interiors/exteriors, and with them, we update on the application of trends in creative works. Through this, we recognized that Vietnam's architecture and interior design industry is developing rapidly but lacks a specialized, systematic document to predict and shape long-term trends.

Meanwhile, the industry wishes to move towards a common goal and share common needs... Therefore, Viglacera, along with Minh Long Wood and Huy Hoang Lock, collaborated with the Vietnam Interior Design Association to publish Trend 26+. This is a special event not only for the implementing units but also for the entire architecture and interior design industry in Vietnam.

What are Viglacera's expectations for publishing Trend 26+?

Trend 26+ raises the issue of Vietnamese identity and design trends in dialogue with global trends. As a manufacturer of building materials, which form the foundation for creating architectural and interior spaces, Viglacera, through Trend 26+, hopes to work with partners to forecast architectural trends and material usage trends in architecture, interiors/exteriors, and landscapes... in order to honor Vietnamese cultural identity.

I believe that Trend 26+ will not only impact architects and creative designers but also directly affect businesses like Viglacera. Viglacera's production and business activities must always pioneer innovation, take strategic steps, and create sustainable materials that are in harmony with nature, renewable, and in line with global trends. The materials, while industrial, must also promote Vietnamese culture and regional identity.

Mr. Mai Xuan Duc, second from right, along with leaders of the Vietnam Association of Architects and the Vietnam Interior Design Association, shares his views on the publication of Trend 26+.

How does Viglacera "catch the trend"?

Besides being a co-publisher, how is Viglacera featured in Trend 26+?

In the Trend 26+ publication, Viglacera is featured and introduces several products such as premium glazed roof tiles, Vasta Stone sintered stone, Eurotile branded tiles, energy-saving glass, ultra-clear glass, and autoclaved aerated concrete products...

These are all green building materials that are environmentally friendly and user-friendly. The production process saves resources and energy and reduces emissions. The products can be recycled and can replace natural products...

For instance, with the through-body vein sintered stone products, using Italy's Continua+ technology, Viglacera can save 1/6 of the electricity consumed in the large-format tile pressing stage compared to traditional methods; it also reuses water and minimizes waste, contributing to environmental protection.

Or take the autoclaved aerated concrete product, which is an unburnt building material, so CO2 emissions into the environment are almost zero. The production process involves a circular flow of raw materials and fuel, thus consuming less energy and resources. The product is lightweight, with good sound and heat insulation, which helps reduce the load on the structure, bringing practical benefits in terms of cost and durability for both the developer and the user.

Viglacera's autoclaved aerated concrete product has been awarded the "Green Product Standard for Green Buildings" certificate by the Singapore Green Building Council. This is a globally recognized certification, serving as a "green passport" that facilitates the export of the product to countries around the world.

The examples above show that, over the past period, Viglacera has been very good at "catching" global trends, thereby investing in producing and supplying the market with sustainable building material products that are in line with the trend of green and environmentally friendly living.

"Right here in Vietnam, domestic Low-E glass factories like Viglacera have opened a new era: high technology does not mean high price. Thanks to this, green materials are no longer exclusive to expensive, modern skyscrapers, but are quietly seeping into every ordinary apartment, every small office, like a whisper of a silent architectural revolution."

— Excerpt from the article "Low-E Glass - The Language of Sustainable Architecture" by Architect Trinh Phuong Quan, Stanford University, in the Trend 26+ publication.

To "catch the world trend," what must Viglacera do?

At Viglacera, each division, such as sanitary ware or tile production, has its own R&D department. In addition, the Corporation has the Viglacera Research and Development Institute. These departments and units are responsible for researching international and domestic market trends, designing prototypes, and creating products to replace imports and new products that anticipate and lead market trends.

Currently, these departments have proven to be effective. Whereas in the past, we mostly bought designs from Italy, now, alongside those designs, Viglacera has its own designs that are suitable for the consumer needs of the Vietnamese people and for application in projects with a strong Asian and Vietnamese identity.

Does that mean Viglacera not only "catches" global trends but also "catches" the consumer trends of the Vietnamese people?

That's right. Viglacera is a multi-disciplinary building material manufacturer. For tiles alone, Viglacera has a very wide product range including ceramic, granite, semi-porcelain, porcelain, glazed tiles, and sintered stone... Viglacera also produces many other materials such as roof tiles, sanitary ware, faucets, construction glass, and building envelope products like autoclaved aerated concrete...

Viglacera's products come in many different price segments, suitable for various consumer groups with different incomes. Through the process of publishing Trend 26+, we realize the need to continue researching products with designs that are more suitable for the consumer trends of the Vietnamese people.

Finally, what is the message that Viglacera wants to convey through the Trend 26+ publication?

Trend 26+ is not just a publication that forecasts consumer trends in the architecture and interior/exterior industry for the near future; specialized schools can also use it as a reference in their training programs. It also serves as a bridge between manufacturers, architects, designers, and consumers.

I hope that Vietnamese consumers will support domestic manufacturers so that they can continue to innovate and create better, more beautiful, and more environmentally friendly products. I also hope they support architects so that designers can have more confidence to freely create beautiful and diverse architectural and interior/exterior works that are in line with future trends, beautifying Vietnamese architecture.

For Viglacera, Trend 26+ guides us, the manufacturers, in the right direction. Viglacera can not only create high-class, technology-rich, green, and sustainable products but can also join hands with the intellect and strength of the Vietnamese people to create a quintessential Vietnamese publication that is in harmony with local culture and global trends.

Thank you very much!

Trend 26+ consists of 552 pages, published in a quantity of 5,000 copies. It is the result of a 12-month journey of collection, editing, and design, with the participation of 45 leading experts in the fields of design, architecture, interiors, and building materials. This includes 13 international experts from 7 Asia-Pacific countries.