On October 10, 2025, the National Convention Center (ConsHub) in Hanoi will host "See – Touch – Define: A Journey Through Architectural Experience." The event serves as a bridge between architects, designers, and architectural solution providers, fostering a creative dialogue on the experiential journey of design and the pivotal role of pioneering materials in creating soulful, sustainable living spaces.

The program promises a space for creative connection where architects and designers share perspectives, spread inspiration, and explore how materials craft depth and emotion within a home.
The central theme, "See – Touch – Define," mirrors the creative evolution of a practitioner—from initial observation and hands-on experience to the final shaping of lasting values.
"See" (Kiến): Represents the observation and awareness of the surrounding world.
"Touch" (Chạm): Signifies the practice and experimentation required to transform concepts into reality.
"Define" (Định): Embodies the steadfast pursuit of an ideal, defining the enduring spirit of a structure.
Through this lens, Viglacera aims to open a new perspective: materials are no longer just building components; they are a sensory language and a collaborative solution connecting people, space, and nature.
The event features two keynote presentations that delve into this creative identity:
"Origins in Observation": Architect Tran Dai Nghia (NH Village Architects) will discuss how observing nature, culture, and daily life sparks inspiration, where "seeing" is the first touchpoint in creating spaces with a human soul.
"Patience in Pursuing Ideals": Architect Nguyen Tuan Nghia (NGHIA-ARCHITECT) will explore the persistent journey of professional conviction. He believes a successful project transcends aesthetics and technique, aiming instead to touch emotions and provide long-term life value.
A highlight of the program is the open panel discussion moderated by Architect Vuong Dao Hoang, featuring guest architects and representatives from Viglacera. The conversation promises fresh insights into architectural practice: transforming observation into creation, the role of trial and failure, and how to remain steadfast in one's ideals amidst a shifting global landscape. Here, materials are viewed as a "tactile language"—shaping not just the physical space but conveying subtle emotions to the end-user.
From the moment they arrive, guests are led through an emotional experiential journey. The latest collections from Eurotile and Vasta Stone premium sintered stone are curated as an art exhibition of surfacing solutions. Visitors are encouraged to see, touch, hear, and feel the latest textures—where each slab tells a story of the search for sustainable beauty and spiritual value.
Utilizing cutting-edge innovations such as Hyper Touch, Star Light Technology, Micro Matt, Incise Matt, and Vein-in-Body Tech, Eurotile and Vasta Stone authentically replicate the raw beauty of nature. This "Sensory Pavilion" is more than a display of materials; it is an awakening of the senses, allowing attendees to truly "touch" the spirit of innovation where art, technology, and emotion converge to define contemporary Vietnamese identity.
"See – Touch – Define" is more than a professional seminar; it is a movement to spread a creative spirit where observation and conviction intertwine to build structures that truly touch the human heart.
Time: 14:00 – 19:00, Friday, October 10, 2025
Venue: ConsHub, National Convention Center, Pham Hung Street, Tu Liem, Hanoi.