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Marking its second official appearance at Coverings – North America’s largest ceramic tile and natural stone trade show with a 36-year legacy – Viglacera will unveil the concept of a "Green, Integrated Building Materials Ecosystem for Every Project." This display will feature eco-friendly tiles, sanitary wares, ultra-clear glass, and energy-efficient glass, all incorporating advanced technologies that align with the global movement toward sustainability.

According to official announcements from the organizers, Coverings 2025 will gather 1,000 exhibitors from 40 countries and attract over 26,000 industry professionals, including distributors, retailers, contractors, architects, designers, and specialized building materials media. In addition to showcasing premium building materials, the event will offer dozens of seminars and training programs that promote innovation, shape trends, and foster global connections.

A Vietnamese Dream Journey: From a U.S. Landmark to the World’s Top 20

Viglacera's presence at Coverings 2025 represents more than just a corporate milestone—it symbolizes Vietnam’s aspiration for global prosperity. Years ago, the brand successfully penetrated the U.S. market with technical tiles used in the Capitol Building’s thermal control tower—a true American icon. This achievement paved the way for Viglacera to rise into the Top 20 largest ceramic tile manufacturers worldwide, with exports to over 40 countries and territories and an annual revenue reaching USD 50 million.

This remarkable journey embodies a long-nurtured dream and unwavering commitment to global expansion—a testament to Viglacera’s relentless innovation and enduring international ambition.

Where American Designers at ASTOUND Use Storytelling to Elevate a Vietnamese Brand

The Viglacera booth at Coverings 2025 was brought to life by ASTOUND, a U.S.-based design company, exemplifying the brand’s bold investment and global aspirations.

Among numerous proposals, ASTOUND’s chosen design features a distinctive "V"-shaped layout—symbolizing both “Viglacera” and “Vietnam”—a welcoming “doorway” for global visitors.

With a modern, creative aesthetic, the 30x50-foot space is transformed into an open “material library,” where Viglacera’s products are elevated against an elegant, minimalist canvas in neutral tones. The message of a “Green & Friendly Ecosystem” is boldly communicated through the use of 100% recycled materials such as aluminum frames and SEG fabrics, complemented by nature-inspired decorative details. This setup not only honors Viglacera’s key product lines but also reinforces the brand’s dedication to technological innovation and environmental responsibility.

The booth’s “V” formation becomes a storytelling space, narrating Viglacera’s journey to international acclaim through its cutting-edge materials.

Encouraging Hands-On Experiences and Product-Centered Interaction

At Coverings 2025, Viglacera integrates interactive experiences centered around its four core product lines, representing a comprehensive green ecosystem for all building needs.

Beyond static displays, each product zone features applications that help visitors visualize how the materials fit into various design environments. The Creative Hub, an open communication zone, is designed to encourage interaction, information exchange, and the formation of long-term partnerships that contribute to better living spaces.

A highlight of the booth is an art installation/photo zone, which combines products with aesthetic elements to leave a lasting impression and invite social media sharing.

Key messages are conveyed through three pillars:

• Uncompromising Quality: Viglacera’s tile and sanitary ware products are recognized as Vietnam’s finest, meeting international standards and trusted in over 40 countries and territories. At Coverings 2025, the focus is on energy-efficient, environmentally friendly manufacturing technologies.

• Vietnamese-Inspired Design: To celebrate the 50th anniversary of national reunification, the booth integrates culturally distinctive Vietnamese elements that harmoniously blend tradition with modernity. Patterns, colors, and spatial design all reflect the resilient, creative, and forward-looking spirit of Vietnam.

• Striking Visual Experience: With meticulous planning and bold investment, Viglacera has crafted a visually compelling space at Coverings 2025, making a memorable impression among 1,000+ leading enterprises from 40 nations.

At Coverings 2025 in the U.S., Viglacera presents its premium building materials through a bold, innovative lens, emphasizing sustainability through energy-saving production and reduced environmental impact. Viglacera’s success reflects not only a responsible enterprise’s dream for national prosperity but also reaffirms the rising stature of Vietnam’s leading building materials manufacturer—ready to compete and thrive in the world’s most demanding markets.