VIGLACERA PARTNERS WITH "CREATIVE CONVERGENCE" & SOCIAL HOUSING DESIGN COMPETITION 2026

The Hanoi Creative Design Festival 2026, held in the iconic spaces surrounding Hoan Kiem Lake, has evolved beyond a traditional cultural event. It is now a primary urban creative institution—a laboratory for testing and spreading new ideas for the capital's residents. Viglacera is honored to be a highlighted contributor to this "Creative Convergence." Simultaneously, the brand was formally recognized at Dong Kinh Nghia Thuc Square during the awards ceremony for the "Social Housing Design Ideas – Towards Sustainable Solutions" competition, serving as a key sponsor.

Viglacera Ha Long: A Sensory Highlight in "Creative Convergence"

Since its inception in 2019, the Hanoi Creative Design Festival has aimed to "awaken" heritage, connect the youth, and drive creative economic policies. Viglacera has been a steadfast companion throughout this journey, consistently leaving a profound mark.

For the 2026 edition, the festival shifted its focus toward building a "creative urban ecosystem," integrating visual arts, design, technology, architecture, and sound. To achieve this multi-sensory experience, the Organizing Committee selected Viglacera Ha Long's unplastered bricks as a medium for artistic installation.

The displays along the Hoan Kiem walking paths surprised and delighted the public. Amidst the legendary landscape of the Lake, red bricks appeared rustic yet intentional—awakening collective memories through contemporary creativity. These bricks were no longer confined to "straight lines and even rows"; instead, they transformed into fluid, ethereal blocks that celebrated the pure beauty of traditional materials. Together with other products like terracotta fish-scale tiles, Viglacera Ha Long demonstrated how traditional materials can be reimagined to tell a modern creative story.

Những viên gạch Viglacera Hạ Long đã tạo nên một nét chấm phá ấn tượng, đồng thời cho thấy cách vật liệu truyền thống đang được làm mới và kể câu chuyện sáng tạo.

Viglacera Tiles & Sanitaryware: Shaping the Future of Sustainable Housing

In a parallel event, the Vietnam Association of Architects announced the winners of the "Social Housing Design Ideas – Towards Sustainable Solutions" competition. Directed by the Ministry of Construction and organized by Architecture Magazine, the contest sought high-applicability designs that meet the requirements of industrialization and modernization.

Mr. Mai Xuan Duc, General Director of Viglacera Tiles Trading JSC, presented the Second Prize to outstanding contestants, reaffirming Viglacera’s dedication to social welfare and sustainable development.

For over half a century, Viglacera sanitaryware and tiles have been a staple in key social housing projects across Vietnam. The brand's participation in this competition highlights its commitment to improving life quality through:

Ông Mai Xuân Đức - Tổng giám đốc CTCP Kinh doanh Gạch ốp lát Viglacera trao giải cho những thí sinh đạt giải Nhì cuộc thi “Ý tưởng Thiết kế mẫu Nhà ở xã hội – Hướng tới giải pháp bền vững”.

Resource Efficiency: Water-saving and energy-efficient bathroom solutions.
Health & Safety: Materials that meet stringent health standards for low-income housing.
Synchronized Design: Practical, durable, and eco-friendly products that elevate the daily living experience.

For Viglacera, sustainability is not just a long-term strategy—it is a social contract realized through every product that enters a Vietnamese home.

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